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Cookie Policy

In this policy we use the term “cookies” to refer to cookies and other similar technologies defined by the Office of the Australian Information Commissioner.

Why do we use cookies?

We use cookies to learn how you interact with our content and to improve your experience when visiting our website(s). For example, some cookies remember your language or preferences so that you do not have to repeatedly make these choices when you visit one of our websites. We also use cookies to help us with geolocation tracking in order to present you with the offers based on your location. Additionally, cookies allow us to serve you specific content, such as videos on our website(s). We may employ the learnings of your behavior on our website(s) to serve you with targeted advertisements on third-party website(s) in an effort to “re-market” our products and services to you.

What types of cookies do we use?

First-Party and Third-Party Cookies

We use both first-party and third-party cookies on our website.

First-party cookies are cookies issued from the powershop.com.au domain that are generally used to identify language and location preferences or render basic site functionality.

Third-party cookies belong to and are managed by other parties, such as Powershop business partners or service providers. These cookies may be required to render certain forms, such as the submission of a job application, or to allow for some advertising outside of the Powershop website.

Session Cookies

Session cookies are temporary cookies that are used to remember you during the course of your visit to the website, and they expire when you close the web browser.

Persistent Cookies

Persistent cookies are used to remember your preferences within the website and remain on your desktop or mobile device even after you close your browser or restart your computer. We use these cookies to analyse user behaviour to establish visit patterns so that we can improve our website functionality for you and others who visit our website(s). These cookies also allow us to serve you with targeted advertising and measure the effectiveness of our site functionality and advertising.

How are cookies used for advertising purposes?

Cookies and ad technology such as web beacons, pixels, and anonymous ad network tags help us serve relevant ads to you more effectively. They also help us collect aggregated audit data, research, and performance reporting for advertisers. Pixels enable us to understand and improve the delivery of ads to you, and know when certain ads have been shown to you. Since your web browser may request advertisements and web beacons directly from ad network servers, these networks can view, edit, or set their own cookies, just as if you had requested a web page from their site.
Although we do not use cookies to create a profile of your browsing behavior on third-party sites, we may use aggregate data from third parties to show you relevant, interest-based advertising. We do not provide any personal information that we collect to advertisers. You can opt out of off-site and third-party-informed advertising by adjusting your cookie settings. Opting out will not remove advertising from the pages you visit, but, instead, opting out will result in the ads you see not being matched to your interests. This implies that the ad(s) you see will not be matched to your interests by those specific cookies.

How are third party cookies used?

For some of the functions within our websites we use third party suppliers, for example, when you visit a page with videos embedded from or links to YouTube or Vimeo. These videos or links (and any other content from third party suppliers) may contain third party cookies, and we encourage you to consult the privacy policies of these third-party vendors on their websites for information regarding their use of cookies.

How do I reject and delete cookies?

You can choose to reject or block all or specific types of cookies set by virtue of your visit to the Powershop website by clicking on “cookie preferences” in the footer of our website (below). You can change your preferences for the Powershop website and/or the websites of any third party suppliers by changing your browser settings. Please note that most browsers automatically accept cookies. Therefore, if you do not wish cookies to be used, you may need to actively delete or block the cookies. If you reject the use of cookies, you will still be able to visit our website but some of the functions may not work correctly. You may also visit www.allaboutcookies.org for details on how to delete or reject cookies and for further information on cookies generally. By using our website without deleting or rejecting some or all cookies, you agree that we can place those cookies that you have not deleted or rejected on your device.

Cookie

Description

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Adwords – remarketing Pixel

Enables us to understand if you complete certain actions on our website(s) after you have seen or clicked through one of our adverts served via Google. Based on the content you have engaged with on our websites Google is able to deliver some targeted adverts across other Google partner websites.

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Amobee

We may present with some targeted adverts on Amobee network based on your engagement with our website(s).

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Bing Pixel

Bing tracking cookies enable us to understand if you complete certain actions on our website(s) after you have seen or clicked through one of our adverts served via Bing. Based on the content you have engaged with on our websites MSN advertising are able to deliver some targeted adverts across other MSN partner websites.

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Doubleclick

Enables us to understand if you complete certain actions on our website(s) after you have seen or clicked through one of our adverts served via Google. Based on the content you have engaged with on our websites Google is able to deliver some targeted adverts across other Google partner websites.

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Facebook Pixel

Facebook helps you stay in touch with your network through their website/ mobile application. We make it easier for you to share any content of interest on Facebook and sometimes, we may present with some targeted adverts on Facebook based on your engagement with our website(s).

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GA4

Enables us to understand if you complete certain actions on our website(s) after you have seen or clicked through one of our adverts served via Google. Based on the content you have engaged with on our websites Google is able to deliver some targeted adverts across other Google partner websites.

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Google Ad Services

Google tracking cookies enable us to understand if you complete certain actions on our website(s) after you have seen or clicked through one of our adverts served via Google. Based on the content you have engaged with on our websites Google is able to deliver some targeted adverts across other Google partner websites.

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Google Analytics

We use Google Analytics to understand how our media campaigns work and how you interact with our website in order to improve the user experience.

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Google Conversion Linker

Google tracking cookies enable us to understand if you complete certain actions on our website(s) after you have seen or clicked through one of our adverts served via Google. Based on the content you have engaged with on our websites Google is able to deliver some targeted adverts across other Google partner websites.

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Hotjar

Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback.

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iHeart Radio

We may present with some targeted adverts on iHeart Radio based on your engagement with our website(s).

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Pinterest

We may present with some targeted adverts on Pinterest based on your engagement with our website(s).

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Tiktok Pixel

We may present with some targeted adverts on Tiktok based on your engagement with our website(s).

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Twitter

We make it easier for you to share our website content over Twitter. At times, we may present you with some ads on Twitter based on your engagement with our website(s).

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Universal Analytics

Google tracking cookies enable us to understand if you complete certain actions on our website(s) after you have seen or clicked through one of our adverts. Based on the content you have engaged with on our websites Yahoo pixel is able to deliver some targeted adverts across other partner websites.

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Yahoo Advertising Solutions

Yahoo pixels enable us to understand if you complete certain actions on our website(s) after you have seen or clicked through one of our adverts served. Based on the content you have engaged with on our websites Yahoo pixel is able to deliver some targeted adverts across other partner websites.

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YouTube Global

We embed videos or insert links to videos from YouTube on our website(s). As a result, when you visit a page with content embedded from or linked to YouTube, you may be presented with cookies from YouTube.

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Youtube Pixel

We embed videos or insert links to videos from YouTube on our website(s). As a result, when you visit a page with content embedded from or linked to YouTube, you may be presented with cookies from YouTube.

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