If you’ve asked me what I was going to do in 2020 I probably wouldn’t have said “launch a store” but in a time when the entire world feels like cashing out, I’ve decided I’m banking on the environment and human capacity for change.
But enough about me, what about you?
From clothing, to groceries, even to the energy providers we use to power our homes, having the combined knowledge of the human race in the palm of our hands (on a smartphone) means it’s never been easier to identify brands that make a conscious effort to radically reduce or offset their emissions.
In a world that often feels marked by chaos it can be easy to forget that we’ve also never been more empowered, thanks to data and technology. Energy retailers, such as Powershop, are dedicated to giving that control back to the consumer, providing them with the information they need to track their energy usage and make adjustments to be more efficient and ethical.
What does this look like? Easy-to-access tools to help people track and monitor their energy usage, and ways to reduce your carbon footprint. For me, that kind of stuff just feels like good common sense in today’s world.
Because, after all, we don’t need one person living perfectly, we need one billion imperfect people making small shifts to equal massive change.
Pundits say the shifts that have taken place this year are likely to be permanent, and, on behalf of the environment, believe me when I say I’m grateful for that.
Meghan Loneragan is writer and founder at content studio Citizens of the World and co-owner of The Keep Society, a newly launched sustainable and slow living homewares store.