Home / Curb Your Power

Curb Your Power

Curb Your Power is Powershop’s demand response? program, where Powershop customers can help reduce demand on the grid by curbing their power usage at certain peak demand times.

Important to note: Curb Your Power is only open to Victorian customers with a smart meter. If you are in another state or if there is any reason why turning off certain appliances would be harmful to you or anyone at your home or business, you are unable to join Curb Your Power.

Register to join Curb Your Power today

  • The Curb Your Power program is currently only open to Powershop customers in Victoria. If you’re in Victoria and want to join Powershop, click the Join Now button above. If you’re outside Victoria, make sure you have a smart meter so you can use our app and usage tools to monitor your usage, and we’ll let you know when Curb Your Power comes to you.

    Click here to get a smart meter.



  • Should be Empty:

Introducing Curb Your Power

So, how does this Curb Your Power thing actually work?

When there is a peak demand Event? (which usually happens as a result of extreme weather events), Powershop will send Curb Your Power participants an SMS asking them to voluntarily curtail their usage for a set period of time – no more than four hours. If you successfully hit your Curb target (which we promise is pretty easy – it’s just a 10% reduction on your Baseline usage? or if you're a solar customer you need to reduce your usage by 0.05 kW for each hour of the Event), then you’ll be rewarded with a $10 power credit.


What do I have to do to participate and how do I do it?

1. Register

Opt-in to the program by registering above. Even if you register, there’s absolutely no obligation to participate when there is an Event.


2. A few days before the Event (note: we won’t always have this much time to warn you)

Powershop will be informed when a demand response Event is likely, and we will send you an SMS informing you that an Event may be happening in the near future.


3. On the day of the event
  • We will let you know as soon as we can, but at least 1 hour before the Event, by sending you an SMS letting you know the Event is happening and how long the Event will last. Check out all the simple ways you can curb your power here.
  • When the Event starts - we will send you an SMS to let you know to start curbing your power.
  • When the Event ends - we’ll send you an SMS to let you know you can stop curbing your power.

4. A few days later

We will update you with the results of the Curb Your Power Event and if you successfully hit your 'Curb Target', you will be rewarded with a power credit.


Curb Your Power – all the important details

Min Max
Warning time before an Event 1 hour 7 days
Length of an Event 1 hour 4 hours
Events per year 2 10
Events day & time Monday-Friday 10am-10pm (an Event will not occur outside of these times)
Residential Business
Curb Target 10% or 1 kWh (reduction on your Baseline)
For solar customers: 0.05 kW for each hour of the Event.
10% or 1-2 kWh (reduction on your Baseline)
For solar customers: 0.05 kW for each hour of the Event.
Customer Reward $10 power credit for hitting your Curb Target. $10-$200 power credit for hitting the Curb Target tiers
Bonus reward Between $150-$900 additional account credit for an average reduction of 5kWh up to 30kWh if you’ve taken part in all of the Events across the year.

Got more questions? Hopefully they’re all answered below.

Demand response is when electricity consumers temporarily shift or reduce their energy consumption in response to high demand on the grid. It’s used successfully in lots of countries around the world to manage peak demand and the risks it causes – such as power outages.

For a few hours a year, the electricity network’s infrastructure (poles and wires) is not able to handle the demand for electricity without intervention – think really hot days when everyone is blasting their air con. Some generators are only turned on for as little as 20 hours a year just to meet peak demand.

When this happens, AEMO can either shut down certain areas of the grid (planned blackouts) to ensure that nothing catastrophic happens or spend exorbitant amounts of money upgrading the grid so it can withstand those few hours a year when electricity demand reaches its highest - which in the long run will have an impact on your bill.

So rather than pay to increase how much capacity is available, we work together collectively to reduce how much electricity is being used. It’s cheaper and more efficient, with various retailers getting on board to make this initiative impactful.

When there is a peak demand event, Powershop will send Curb Your Power participants an SMS asking them to voluntarily reduce their usage for a set period of time – no more than four hours - to collectively help reduce the strain on the grid.

Being part of Curb Your Power is entirely voluntary and we exclude vulnerable customers and those who are unable to participate in peak demand events from the recruitment process. If you choose to Curb Your Power, when the network’s infrastructure (poles and wires) are not able to handle the demand for electricity (about 10-15 hours a year), then:

1. The risk that AEMO (the Australian Energy Market Operator) will enforce planned blackouts to protect the grid could be lowered;

2. The amount of money that AEMO spends upgrading the grid so it can withstand those few hours a year when electricity demand reaches its highest could be reduced - in the long run that could have an impact on your electricity bill; and

3. In addition to helping ease the strain on the electricity grid, Powershop offer incentives if you decide to join up, including a $10 discount for your Powershop bill every time you successfully hit your curb target.

During peak demand events, the risk of blackouts is higher because the grid is under pressure. This is not the fault of Powershop or its customers. We can however, play a role in reducing the risk of blackouts by helping our customers to participate in Curb Your Power.

That’s why we have set your Curb Target as 10% of your Baseline for non-solar customers. So all you need to do is reduce a little and you can participate! For you big users, if 10% is a lot, all you need is a reduction of 1 kW for each hour of the Event. For customers with solar, you just need to reduce your usage by 0.05 kW for each hour of the Event.

1. Register - Opt-in to the program by registering above, you may have also received an email from us asking you to join. Even if you register, there’s absolutely no obligation to participate when there is an Event.

2. 1-4 hours from the Event – we will send you an SMS shortly before the Event letting you know that AEMO have called on us to help! Although sometimes we won’t be able to give you much of a heads up, because AEMO can call an Event really quickly.

3. Start of the Event – we’ll send you an SMS to prompt you to start curbing.

4. End of the Event - we’ll send you an SMS to let you know you can stop curbing your power.

5. Up to a week later - We will update you with the results of the Curb Your Power Event and if you successfully hit your Curb Target.

AEMO (the Australian Energy Market Operator) will determine when power needs to be curbed and reach out to us to call on participants in Curb Your Power. An Event is most likely to happen when the grid is under strain or when demand is higher than supply.

Powershop calculate your average energy use and determine a baseline for you individually. To effectively curb your power you need to reduce your usage by 10% from your baseline during the Event.

Great question! You can find tons of tips and tricks to best curb during an Event here.

We recognise the value and importance of the demand response program and so we’re trying to find the best combination of what customers want for participating in Curb Your Power. Once we know what incentive makes our customers the happiest to participate, we will bring these incentives to the masses in 2019! Just another way to make sure our customers’ preferences are heard.

Powershop business customers can join the Curb Your Power program. The Curb Target and reward for businesses is different to residential customers. See the table below for business reduction details.

Reduction amount (kW each hour of Event) Reward
10% or 1-2kW $10
2-5kW $20
5-10kW $50
10-20kW $100
20+ $200

Curb Your Power is launching in Victoria first. When we have more info about other states, we’ll let you know and see if you’re keen to get on board!

Ready to get started?

Check out this page for all our handy hints and tips to make sure you can curb and be rewarded!

Read more information about demand response:

What is demand response? ARENA blog post

Who’s driving the demand response revolution? ARENA blog post